England footballer Marcus Rashford fronts Aldi's 2021 Christmas campaign, with the German supermarket brand pledging to donate 1.

8 million meals to vulnerable families across the UK during the festive season, in sync with Rashford's ongoing campaigning against child food poverty. The ad recreates the story of A Christmas Carol, and the Manchester United striker, recently awarded an MBE, commented 'As a family, we relied on the local food bank to get our Christmas dinner. To this day, I remember queuing outside that building with mum; mum feeling embarrassed that she might be recognised.... I’m delighted to lend my support to the Aldi campaign. For many children in situations like mine growing up, there is very little expectation around this time of year; add the impact of the pandemic and the very least they deserve is a Christmas dinner'.